A1 + Telekom Austria = A1

Anyone in Vienna notice the crazy amount of A1 advertising and new projectors, especially in the Stefansplatz U-Bahn station? Well, if you're interested in learning more, here's a neat article exploring the rebranding project undertaken by Saffron. The author is a little negative toward Saffron, citing unnecessary 'flexibility' of the logo, although one should keep in mind that MTV did this too - and it worked well. What I really can't wrap my head around is how the designers got the balls to put a 3D letter and a 2D numeral in the same logo... that's wacky, haha. The animation and execution in the video spot is fabulous.