- Website design was sleek and minimalist. Plus points in my mind, but i’ve been fooled before.
- Photos of the interior: Very upscale and looks like the bar of a modern hotel. Not quite ‘diner’ as the name suggests but I can live with that.
- I saw some posters in town designed by Ludovic Balland, a local graphic design agency. Very contemporary and buying-into the whole still-life photo mixed with traditional Swiss graphic design. Cool I guess, and it got my attention.
- Bread looked disappointing: unleavened, pale and looked crusty and dry. Additionally the juices from the meat soaked the entire bottom of the bun inciting my greatest fear that it would fall apart immediately upon first lift.
- Bread after taste: Looks can be deceiving! Sigh of relief. The bread was so surprisingly soft and maintained its structural integrity despite the juiciness of the meat! This proves two things: Bread is and always will be better in the continent and you don’t have to follow every hip burger joint and do a brioche bun. To all aspiring Burger joints out there. Don’t overlook the bread. IT IS A KEY INGREDIENT.
- Patty: They ask you how you want your meat which is great! I went for a medium rare and was not disappointed. Cooked perfectly juicy and the double patties did not overpower the bread. Surprisingly good meat/bread ratio despite the bread looking flat. The meat is swiss organic. No beef with the beef. Looking good so far.
- Bacon: You could taste the saltiness but it does not elevate the burger. I usually expect the bacon to be the cherry on top. It should be crunchy enough to make you know that you are biting through the bacon and not just disappear in the texture of the meat.
- Salad: Fresh. It’s salad. Move on.
- Fries: Very nicely spiced. It’s got some spices on it similar to the Five Guys Cajun Spice but with a more subtle taste (better).
- Ketchup: Home-made. Good.
TYBG.