After some highly successful collaborations with high-fashion names such as Maison Martin Margiela, Karl Lagerfeld and Lanvin to name a few; H&M is now targeting a younger, urban crowd with it's upcoming collaboration with Brick Lane Bikes, a bike store that has become quite an institution in the British Fixed Gear scene. Hopefully there will be some more detailed looks into this collection that seeks to combine form with function.
Monday, December 3, 2012
H&M for Brick Lane Bikes
After some highly successful collaborations with high-fashion names such as Maison Martin Margiela, Karl Lagerfeld and Lanvin to name a few; H&M is now targeting a younger, urban crowd with it's upcoming collaboration with Brick Lane Bikes, a bike store that has become quite an institution in the British Fixed Gear scene. Hopefully there will be some more detailed looks into this collection that seeks to combine form with function.
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